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Instagram reels have become a point of interest for content creators because of their potential for discovery. A good reel side-steps the click-through decision and is judged by the algorithm based on its engagement. And one of the most crucial factors in a reel's engagement is whether or not it is subtitled.
To add captions to Instagram Reels, you need to record or load the video, tap the stickers option, and select the blue “captions” sticker to auto-caption the audio in your Reel. This process works for short reels made where the speaker’s cadence is reserved.
This method's limitations include font rigidness, inability to resync the captions, and no recourse to correct poorly generated subtitles. In this article, you'll find a way to add captions to Instagram Reels without the limitations of IG's default captions feature. Towards the end, you will also discover five ways to improve your content's engagement rate. But first, let's look at the process of IG auto-captioning in detail.
How To Increase Your Engagement Rate With Contentfries
As mentioned earlier, almost everything that content creators do with their social media apps ultimately comes down to improving their content engagement. ContentFries, which started as a content repurposing tool, has become a tool for making compelling primary content that has high engagement value.
Here are a few ways relevant to captioning in which you can use ContentFries to improve your content’s engagement and reach.
Optimize Content For Sound-Off Play
Often, users are scrolling through their social media feeds while playing music on Spotify or Apple Music. A video that has subtitles can grab their attention even if they don't listen to what's being said.
This increases the impression-to-viewership ratio, which increases your content's reach. ContentFries has one of the best auto-captioning engines, with 90% to 98% accuracy for English subtitling. It also features a drag-and-drop editor and multiple templates that are geared toward improving engagement.
Transcribe To Translate Content
The powerful transcribing abilities of ContentFries can be used separately to generate blog posts or to extract audio content with timestamps for translation purposes. ContentFries captioning agent syncs the transcription with the audio.
You can move around individual lines’ appearance and disappearance times in the editor. Once you are satisfied with how accurately the caption content represents the videos, you can translate your video to another language directly from within ContentFries. Simply click on three dots next to the video on the dashboard and finally click on “Translate”.
Use Custom Fonts And Branding To Make Your Mark
Another way to maximize your engagement is to use subtitles fonts that align with your brand and look different from the standard fonts that the platforms offer.
For instance, the TikTok font set is limited to 5 fonts. But if a video appears on the TikTok feed and it has a unique font, it will make people hesitate before they skip it. And if your content has substance, they'll stick around. In our experience, the best part about the custom fonts option is that they can come to represent your brand.
If people watch your videos regularly, simply seeing the font that they associate with you is enough to make them watch the rest of the video.
Surround Your Community With Your Content
In psychology, there is something called the mere exposure effect. It is a phenomenon where people begin to like the stuff that they are often exposed to. One way to improve your content's engagement is to surround the people who consume some of your content with more of it.
ContentFries allows you to repurpose content across 36 different formats and media. You can create an obsession funnel so even the most content-thirsty people in your audience can have enough to consume in graphics, podcasts, youtube videos, and reels.
Add A Visualizer To Your Audio Content
Finally, you can improve the engagement rate of your audio content by adding visualizers and cover art. This post on how to add a visualizer and this one on what a visualizer is can help you see how this is great for improving your content’s reach and engagement.
You can add captions to Instagram Reels with ease since IG has launched a sticker that autogenerates captions for its video uploads. Unfortunately, it is a mass-market product and offers nominal customization. And one of the things you cannot alter in it is the actual caption content. This can make room for inaccuracies and force you to stick with error-riddled captions. ContentFries offers a higher-customization but lower mobility alternative.