The Impact of AI on Video Production Workflow


Artificial Intelligence has become the talk of the town in most white-collar industries because of the unbelievable utility it offers. Content creation is certainly not immune to AI. For instance, it has altered the flow of video production drastically, making it more accessible and less time-consuming.

AI tools can help video content creators come up with new ideas, shoot them better, and edit them quickly. With AI tools, video production takes less time, effort, and money. However, there are concerns about AI’s effect on the job market, especially the creative economy.

In this article, you will learn how to use AI instead of getting replaced by it. This guide is in the context of video content creation and covers the role of AI tools in every step of video creation, including but not limited to ideation, filming, editing, and even distribution.


The Impact of AI on Idea Development

Idea development is the first stage of video production. It is crucial for any content creator to start with the right idea. And AI has altered this stage quite significantly. Not only does it aid in idea development, but it also impacts subject choices as a potential subject. Let's look at how AI affects idea development.

AI Can Be The Subject Of Your Content

AI is evolving, and new artificial intelligence tools are being made available to the public. With each new advancement in AI technology or new tool that comes to the market, content creators have something fresh to talk about.

For Instance, Vlogging legend Casey Neistat made a video by asking Chat GPT to write out a “Casey Neistat style Vlog script.” Plenty of AI tool walkthroughs have been made, alongside thousands of videos on what AI will and will not replace.

AI Can Help You Brainstorm Ideas

Unless you're in the "Money-making instruction" niche or the "help creators" niche, you will not have AI as the subject of your idea very often. But AI can still affect your idea development phase. AI chatbot providers like OpenAI and Google push for their tools to be used for brainstorming. Here's how AI can affect the idea generation phase in your content:

  • Cross-reference existing ideas - You can ask AI-powered search engines to fetch you information on existing content that's similar to your idea.

  • Cross-pollinate ideas - You can ask ChatGPT to create content based on two different content creators' styles. "What type of content would PewDiePie make if he got together with MrBeast? Give ten options."

  • Generate Reverse Ideas - You can present all your content ideas to a chatbot and ask it to give you ideas that do not overlap with what you have presented.

  • Demographic-specific ideas - You can also give an AI-powered chatbot the specific demographics of your followers and ask for ideas that would resonate with them.

AI Can Generate Text That Inspires You

AI-written scripts might be too generic to be used as they are. But they can provide a decent bare-bones structure upon which you can build your script. Many creators dread facing the blank page.

And by using programs like ChatGPT, they can at least get something rough to work with. Even if, by the end, there's not a single AI-written word in your script, the starting point can be valuable for providing inspiration.


The Impact of AI on Pre-Production/Scripting

The second stage of content production is the script-writing phase. AI has surprisingly revolutionized scripting. The Hollywood Writer's Strike covers many of the WGA's concerns, including writers being replaced by AI.

For better or worse, AI can at least assist in the script-writing process, if not take over it completely. Whether you use a chatbot to generate a script or not is up to you. But given that anyone can get a GPT-generated script, you have to, at a minimum, put your own stylistic flair to make your content competitive.

And even if you’re an anti-AI purist, you’re probably using AI to edit your scripts. Grammarly and other proofing programs use machine learning to be able to improve their edit suggestions.


The Impact of AI on Production

Production is the main part of content creation. This is where you film your video. And given that AI is mostly percolating within devices, one might think that the filming aspect is free from its impact. Wrong. AI-powered cameras and mics are all the rage, and here’s how they are affecting the production stage of video content creation.

  • Making High-Quality filming more accessible - Previously, one needed to know how to operate different types of video cameras, set up lights, and shoot content. Now, almost anyone who purchases an AI-powered camera can shoot high-quality video.

  • Offsetting noise problems - AI-powered mics can pick up human voices and intelligently filter out background noise.

  • Offsetting lighting problems - While lighting is still everything when it comes to video, AI cameras can adjust exposure to optimize the visual quality of your shot, even if the lighting is suboptimal.

  • Reducing the chances of human error - When filming with a regular camera, you might forget to get the specific settings right. AI cameras can guarantee optimal settings with auto-adjustment.


The Impact of AI on Post-Production

Post-production is a crucial aspect of video production. Without post-production editing, you cannot really distribute high-quality content. The impact of AI on video production is evident from how much video editing has changed in the last year alone.

Post-production typically entails video editing, color correction, and audio processing. Depending on the production scale, these aspects could be handled by entire departments.

But most content creators do not have the budget to even hire one editor. AI has made it possible for small content creators to improve their production quality across each of these dimensions. Let's see how AI affects video editing, color correction, and audio processing.

AI’s Impact On Video Editing

AI-powered video editing tools like ContentFries, After Effects Plugins, and Match AI help new content creators achieve excellent production quality with minimal editing experience. AI can be used to detect and blur out backgrounds. It can also come in handy for focusing on faces, dropping clips into a sequence, and selecting the right transition for a pair of shots.

As AI tools get more sophisticated, they may be able to auto-edit videos. A glimpse of this is evident in Instagram Reels' template feature, which allows users to produce well-edited videos by simply selecting clips from their camera roll.

Ai’s Impact On Audio Processing

Sound is a major part of any video. That's why sound engineering is a full-time job. It is also a job that AI is set to alter drastically. AI can adjust frequencies, reduce background noise, and beat-match video and audio so that your visuals are in sync with the music. Sound engineers can use audio editing apps powered by AI to get much more work done.

But even content creators can use these apps to improve their content. Because no-experience editing apps exist, even novice creators can make high-quality content.

When it comes to content engagement, sound plays more of a role than the visual quality of production, which is why most content creation coaches emphasize putting your initial investment towards a high-quality mic. AI-powered audio editing tools can help you get high-quality audio regardless of your mic.

Color Correction And AI

Previously, color correction differentiated pros from amateurs. However, AI is leveling the playing field even in this department. AI-powered color correction platforms make it possible for serious hobbyists to get pro-tier color grading, shot-matching, and general color correction.

So, in the near future, you can expect most content to have much better aesthetic value. And if you think that's where AI's role ends, you are mistaken. AI affects what comes after video production the most.


The Impact of AI on Marketing/Distribution

As a content creator, your job is not over once you finish editing a video. Many would say that your real job begins after that. Marketing and distributing your video is the most important aspect. And AI affects it quite positively. Let's explore how.

AI Matches Content With An Audience

Among creators, the “algorithm” gets a bad rep because it is easier to blame. But in reality, the algorithm is optimized to maximize engagement, regardless of the platform. For content creators, this means that as long as they create engaging content, the audience will show up.

AI is matching performers with viewers like never before. You no longer need a talent scout, director, or executive to discover you. Just make your content more engaging.

AI Makes Content More Accessible

You can help repurpose your content. A critical aspect of content repurposing is closed captioning. AI-powered subtitles make it possible for creators to get their content captioned and translated at a nominal price.

Check out our content repurposing engine if you want to multiply your content into 36+ bite-sized pieces within minutes.

AI Makes Content Discoverable

It is worth noting that AI can help your content reach people who are looking for it. Google and other search engines use AI to sort content. So, if you optimize your content's SEO and the content itself engaging, you will begin receiving traffic that would have otherwise gone to a keyword stuffer.

Keyword stuffers are trying to game the system by giving undeserving content a paint job of good SEO. But only because of AI does good content stand a chance. The AI-powered algorithm learns which content engages your audience the most.

AI Helps Repackage Content

Finally, AI can help you brand your content better. With AI thumbnail editing tools like Canva's background remover, you can make better video thumbnails. AI can even help you select the right keywords for your video description, too, but we would advise against that.

An even handier AI tool is the AI transcript generator. It can help you repackage your videos as blog posts, as well as translate scripts for voiceover artists. For long-form content creators like podcasters, AI transcripts can be used to create timestamps.

Collectively, AI tools make it much easier for content creators to market and distribute their content to relevant people. And even when creators are not using AI tools, they are being supported by AI-powered algorithms that manage content sorting for social media platforms and search engines.

So whether you like it or not, you are getting helped by AI. Get intentional about it so you can get the most value out of it.


Intentional about AI: Five must-have apps with AI features

In this section, you will discover apps that are in part or fully powered by AI, alongside ways to use them in your video production workflow. Let's get started.


If you create long-form content like video essays and podcasts, then ContentFries is a must-have app that will save you time and money.

It lets you multiply individual videos into multiple bite-sized clips, quote cards, or audio clips within minutes. Its AI-powered tool is its transcription engine, which captions clips 900% faster than humans and is 99% better than most auto-captioning programs.

It also leverages Google Translate and DeepL to automatically translate your content captions. These features can be used to turn a video series into a series of articles or an entire book.

Program Highlights:

  • Ideal for: Comedians, Podcasters, and Educators.

  • Content Multiplication With Zero Editing Experience - Turn long videos into 36+ pieces of content for different types of social media.

  • Quick and Accurate Auto-Captioning - Reduce your captioning costs while improving audience retention.

  • High-Engagement Templates - Drag-and-Drop templates oriented towards audience engagement.

  • Custom Branding Capabilities - Upload your logos and fonts to export content that represents your brand.

  • Context-Specific Content - Whether you want to post an image on Instagram or a shortform clip on TikTok, there’s room for it in the ContentFries context editor.


While Canva itself isn't an AI app, it does have an AI-powered background-removing feature. When you couple this feature with its powerful design features and excellent thumbnail templates, you get high-converting video thumbnails even if you have no experience in graphic design.

Program Highlights:

  • Ideal for: graphic designers, video content producers, and social media managers.

  • Template-driven design interface - Drag-and-drop assets into pre-existing templates. No design experience required!

  • Create instant designs in minutes - Canva designs can be made in seconds if you do not customize them significantly.

  • Vast asset library - Canva has over 75 million images, clips, and GIFs in its asset library.

  • Animate content - You can even make simple animations on Canva!


Synesthesia is a tool that will blow your mind! It helps you generate a clone of yourself that can deliver your presentations for you. It also has a roster of stock presenters to choose from in case you want to build and grow a faceless channel.

  • Ideal for: Marketers

  • Create video presentations from a written script - No need to hire a presenter or pay for a voiceover artist.

  • Clone yourself or use a stock presenter - Stock presenters will verbalize your script with the power of AI.

  • Produce dozens of pitches within a single day - While human presenters need breaks and have performance slumps, AI presenters don’t!


ElevenLabs is a generative audio platform that helps you create audio from a written script. There are dozens of voices to choose from, and you can also clone your own voice. This platform is obviously great for faceless video essay channels. But even front-of-cam creators can use it for dialogue and background audio.

  • Ideal for: Video Essay Channels

  • Create custom voices or use community voices - You create voices based on tonality, age, gender, and other factors.

  • Multiple accents - Accents include the British, Indian, and American Standard accents.

  • Generate audio from text transcripts - You do not even need to have a microphone to create voiceovers through ElevenLabs.

  • Clone voices (with consent) - You can use sample audio from a willing voiceover artist to create a reusable AI voice.

  • Get hours of voice-over at a nominal price - Reduce your voiceover cost by 99%


This brainstorming tool breaks the paper-versus-Google contrast that every creator faces. One minute, you're brainstorming video ideas, and the next, you pull out your phone to look up something and end up on TikTok. Ayoa is an AI-powered brainstorming tool that explains, expands upon, and generates ideas.

  • Ideal for: Creatives, Managers, and Content Creators

  • Jot down ideas on the go - No need to keep a notepad or physical journals.

  • Organize pre-jotted ideas - You can turn random video ideas into AI-organized charts.

  • Expand upon existing ideas - Use AI to expand upon ideas with information, new ideas, and relevant insights.

  • Cross-pollinate ideas - Leverage AI creativity to come up with fresh content concepts from existing ideas.


Final Thoughts

AI is changing every aspect of video production, including post-production and pre-production. Above all, it is revolutionizing video editing and distribution. Video Editors, Sound Engineers, and content creators in general can all use AI tools to save time and money while improving their output quality. To sample the power of AI, sign up for ContentFries and try its powerful auto-captioning feature. You can use it to turn videos into blog posts, foreign language captioned clips, and much more.