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If you want to promote your video content on social media, you have to compete with five hundred plus hours of video being uploaded to Youtube every minute. You can't just spam your way out of obscurity when there are over 30,000 hours of video content being uploaded online every hour.
You have to be strategic in your content promotion campaign and, come up with the right video ideas, repurpose your content to be more digestible and shareable. Above all, you should know how to position your content for the benefit of your viewers.
In this article, we will dive deeper into the effective strategies for promoting your video content on social media. Aside from the advanced marketing tips towards the end, we will also go over the following core strategies for video content promotion:
Build marketing into your video content
Create context-specific teasers (Superbowl and Blockbuster)
Make your content easier to digest - Stop being a stranger
Engage in positive discussions in the comments section
Respond to every share that you can track
Capitalize on easy-to-rank trends
Decentralize your distribution
Promote (cautiously) on Reddit
Pin the link of your latest video in the comments section of your most viral videos
Position the video as the solution with appropriate captions
Build Marketing Into Your Video Content
People get the wrong idea from MrBeast. Because he has practically built the giveaway content category and crowned himself its king, people think that having money and giving it away is the best way to get views.
So you might assume that to be as successful as MrBeast, you must also give away money. What's next? Thinking that to be as notorious as Andrew Tate, you have to shave your head?
Andrew Tate, MrBeast, and KSI all have one core reason for their success: their videos market themselves.
MrBeast didn't start off with money yet climbed the view ladder until he could afford to give away money for content. Even today, he comes up with interesting ideas for giving away money because he understands that nothing markets content better than its substance.
Make Your Content Easier To Digest
You might find it depressing that a compilation of famous Youtubers' farts has over 90,000 views, while no one seems to care about your well-researched and thoughtful video. But there's no use crying over youtuber farts. The fact is, people do not care about almost anything that they're not familiar with.
Your greatest challenge as a content creator is to stop being a stranger to your prospective viewers. Youtuber Coffeezilla blew up talking about what he calls “fake gurus”. These were famous yet polarizing people that most people on Youtube knew about.
One of MrBeast's earlier viral videos was him saying "Logan Paul" 100,000 times. These are all instances of breaking the familiarity barrier by using what's already familiar. And that was five years ago. If people didn't care about new creators, then what are the odds of them caring now? In the hyper-digital age, where there are many more content creators. Millions more.
Fortunately, that just means that you have a million more opportunities to leverage other names, brands, and situations, to build familiarity.
Content about people - With an average of one YouTuber apology a month, you have plenty to talk about if you choose to comment on people.
Content about content - Commentary content is pretty easy to accept because when people don’t know you but know the content you’re talking about, they can get on board.
Content about news - News commentary can have pretty significant content gaps, so you can provide for an underserved market.
Aside from shifting your content topics to something that has more social relevance and sharability, you have to make your social media posts easy to digest as well. Mention the relevant yet familiar topics and tropes in your post captions. Use the right hashtags. And make bite-sized and accessible content samples.
Engage In Positive Discussions In The Comments Section
"Fake it till you make it" used to work in a world where there the Polish and the sheen were venerated. We live in a post-polish world where authenticity matters far more. Sure, some personalities get so big they cannot afford to be unfiltered. Drake, for instance, cannot really be honest without alienating a part of his fanbase because his fan base is too large.
So should you act as precious and filtered as Drake? No. Because if people wanted to look at an overmanaged personality being mass-consumption-friendly, they’d watch Drake. The audience for that kind of content is already taken by people who are big enough to have no choice but to be PR-filtered.
So now, the dictum is "Be authentic until you have to fake it." A day will come when you can't afford to engage with every comment. But until that day, you should respond to the comments you can respond to. Be as honest as you can be, and do not try to pretend to be a celebrity. People who want to hear from celebrities already follow celebrities. Those who follow you want to hear from you. In your video and in the comments.
Capitalize On Easy-To-Rank Trends
Social media trends change quicker than the outfits in an H and M tryout room. But that’s an incredible opportunity for you to hop on a different trend every day. Make posts that are relevant to the trend but also plug your content. It is crucial to do this tactfully, though.
You must balance familiarity of the trend's tropes with the uniqueness that drives profile visits. If your long-form content doesn't naturally fit the context of the trend, then don't shoehorn it. Indulge in the trend, and get profile traffic. Some of it will translate to long-form video views.
Decentralize Your Distribution
If there's one thing Andrew Tate has to teach us aside from how to lose your Youtube income overnight, it is that decentralized content distribution works. He used affiliate marketing tactics to get cheap exposure. By positioning his content as the product and incentivizing people to share TikToks, reels, and shorts of him, he managed to create a social media phenomenon.
That’s why, even after his official Youtube channel was removed, he continues to dominate the trends and viewership on the platform. Decentralizing distribution doesn’t always mean paying people to post your content. Sometimes it just means owning multiple channels. A great way to market your video on social media is to pepper the social media landscape with bits and pieces from it.
Promote (Cautiously) On Reddit
You should not use this tip unless you’re familiar with Reddit. The platform can be simultaneously the best and the worst place to promote a video. It is a spam-conscious platform that downvotes and dislikes infiltrators who hop onto its forums for personal gain.
It is a generosity-oriented platform, so the best way to promote your content on Reddit is to have your channel link to your profile and add value to the discussions on relevant subreddits. Never plug your video into a discussion. Simply enough value that people decide to visit your Reddit profile.
Another thing worth remembering is that Reddit is quite fun. You might end up on forums that interest you instead of ones where your prospective audience is. It helps to remember that while you're being generous and avoiding spam, you're not on Reddit to indulge yourself.
Sharing your content on social media is no longer a matter of posting links. Now it is more of a copywriting and content marketing job. You have to compete with a flood of content, but since a bulk of it is mediocre, you can succeed with the right strategy and tools. Use ContentFries to implement the repurposing and packaging tips covered in the post above. And make sure that your content stands for an idea worth sharing.