As the marketing director of Andy Winson, I can’t imagine our digital marketing efforts without the sales funnels.

I started my marketing journey back in 2015 as a former full stack developer. From coding the funnels on my own to switching to theme builders, I tried everything.

As of today, we use these tools to make a sales funnels in WordPress on 50+ of our domains.

Tools to create WordPress funnels:

  • WooCommerce
  • Cartflows
  • Cartflows Pro
  • WooCommerce Stripe Gateway
  • Thrive Architect, Leads and Ultimatum

And this is just a basic set of WordPress tools for sales funnels.

You may need different tools with different functionality. Depending on the funnels you want to create.

Which types of funnels you want to create?

You have to answer this question. So you can get better picture of what you’ll actually need. That’s why I’ll write a separate article covering each type of funnel we’re using.

But if you’re just looking for all the tools you need to make it work as a whole, here it is. As this is an English article, I removed all the local based stuff.

Other awesome tools to help you create better WordPress funnels

Automatizations

  • Integromat (it’s like Zapier on steroids)
  • AutomateWoo
  • Follow-Up Emails

Analytics and scripts

  • Google Analytics
  • Google Tag Manager
  • FB pixel
  • Site Kit by Google
  • Header and Footer scripts
  • Funnelytics

Hosting

  • Cloudflare (Free DDoS protection and higher speed)
  • Linode (Cloud servers, we host 50+ domains on ONE $40 / month machine)
  • SpinupWP (cloud based server control panel)

Image optimizations

  • ShortPixel Adaptive Images
  • ShortPixel Image Optimizer
  • Image optimization service by Optimole
  • EWWW Image Optimizer Cloud

Website speed

  • Autoptimize
  • Autoptimize CriticalCSS.com Power-up
  • Asset CleanUp
  • SpinupWP

Email Marketing Tools

  • Drip
  • ActiveCampaign
  • ActiveCampaign for WooCommerce
  • AC Video Tracker Advanced
  • Drip for WooCommerce

Memberships

  • Learndash LMS
  • Thrive Apprentice
  • WooCommerce Memberships
  • WooCommerce Subscriptions
  • BuddyPress
  • Boss for Learndash
  • User Role Editor

Security

  • LoginPress Pro
  • iThemes security
  • Wordfence security
  • Jetpack by WordPress.com
  • SpinupWP

Other

  • WooCommerce Cart Abandonment Recovery
  • ProveSource
  • Mailgun
  • Custom Fonts
  • Loco Translate
  • Yoast Seo
  • Simple Redirect
  • AffiliateWP (planning to)

Review of these tools is beyond the scope of this article. If you’re interested in how we’re using some of the tools above, write it down into comments.

Remember – Every website is unique.

We have more than 60 domains. So, obviously, some website is using less tools than the other.

From my experience, the LMS (learning management system) is the hardest to set up. Mainly if you’re selling recurring membership. And when your plugins don’t play nicely to each other.

If you also want to set up affiliate for this kind of WordPress site for instance… It can grow on complexity very fast.

It can be very time consuming to set up everything correctly. You may get stuck, so you’ll need to use a helping hand of some developer in order to help you out. And that may get expensive, or you may need to lower your requirements.

For simple membership sites, Thrive Apprentice with User Role Editor for access restrictions may be sufficient.

Beside of that, the tools from the basic set are wonderful solution for your funnels in WordPress.

Looking for in-depth articles about how to create concrete funnels in WP?

I’ll write down comprehensive step-by-step articles about WordPress funnels we use (or have used with success).

And link them as soon as they’re ready. Until then, write in the comments in which funnel “how to” you’re most interested in:

  • Lead generation funnel
  • Automated Webinar funnel
  • Free plus shipping funnel
  • Membership funnel
  • Ecommerce funnel
  • Long-form Sales Letter funnel
  • High-ticket funnel
  • VSL funnel
  • Quiz funnel or some other…

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